NBC Nightly News
New York, NY

Objectives for the new NBC Nightly News studio were three-fold: a refreshed look, a new location (Studio 3C), and a visual connection to the neighboring newsroom and MSNBC Studio 3A.

NBC’s home at 30 Rock is iconically associated with the brand, so aesthetically Clickspring’s aim was to create a modern and clean space while still evoking the visual language of Rockefeller Plaza.

The color and material palette is constrained to white, metal, and teak, with pops of color coming from embedded LED and solid blue.

The set is infused with a sense of permanency by the use of board-formed concrete texture and glass, while details such as extruded typography and a variation on fluted columns give a nod to Rock Center’s Art Deco vernacular, but with a decidedly modern twist.

Client: NBCUniversal
Designer: Clickspring Design